In 2000, a woman with no business experience - but unlimited passion and family support - opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy living both tasty and fun.
That woman was Australian adventurer and entrepreneur Janine Allis. The bar was Boost Juice - now Australia’s most popular and loved juice & smoothie brand, with 500 stores in 18 countries... and counting!
“Boost has a can-do attitude. We don’t believe in the word ‘try’ because that means I’ll give myself permission to not succeed. You don’t try. You just do it.”
- Janine Allis
Boost Juice has come a long way from its humble beginnings, but we still hold fast to our commitment to health, fun, and positivity. We aim to not just give our customers great tasting smoothies and juices. We consistently share our energy, passion and ‘love life’ ethos through an inspirational in-store experience.
Love Life is our mantra. It infuses everything we do. Even as we continue to innovate and grow, we stay true to our original mission, which is to make our customers feel just that little bit better.
To read more about the story of Boost, visit https://www.boostjuice.com.au/about-boost-juice/